Pengaruh Promosi Penjualan, Persepsi Manfaat dan Persepsi Kemudahan terhadap Minat Menggunakan E-Wallet Shopeepay Pada Mahasiswa Universitas Singaperbangsa Karawang

This study aims to analyze the effect of sales promotion, perceived usefulness and ease use interest in using shopeepay e-wallet Singaperbangsa Karawang University students. uses a descriptive verification approach with quantitative methods, help Microsoft Excel SPSS software. Data collection this was carried out by distributing questionnaires via google form. The population were all students 2021. sample taken probability sampling proportionate stratified random technique, 392 respondents. test stages used are: validity test, reliability classical assumption multiple linear regression, hypothesis testing coefficient determination. results indicate that variables partially have positive on 23.4%, 19% 27.2% respectively. Meanwhile, simultaneously, promotion variables, use, affect among Together, they an 54.3% remaining 45.7% is influenced other which not examined.
 Keywords: Sales Promotion, Perceived usefulness, Interest Using Shopeepay